Description
“Hooked” by Nir Eyal explores the psychology behind what makes products addictive and how businesses can create engaging, habit-forming experiences. The book introduces the Hook Model, a four-step process consisting of Trigger, Action, Variable Reward, and Investment, which helps designers and entrepreneurs understand how to effectively capture user attention and foster long-term engagement. By learning to apply these principles, product creators can enhance customer loyalty and drive consistent usage, ultimately leading to business success. Ideal for entrepreneurs, marketers, and anyone interested in product design.
Talk Like TED 
No Excuses 
Own Your Own Corporation 
High Output Management 
Pre-Suasion 
Crush It
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