Description
“Hooked” by Nir Eyal explores the psychology behind what makes products addictive and how businesses can create engaging, habit-forming experiences. The book introduces the Hook Model, a four-step process consisting of Trigger, Action, Variable Reward, and Investment, which helps designers and entrepreneurs understand how to effectively capture user attention and foster long-term engagement. By learning to apply these principles, product creators can enhance customer loyalty and drive consistent usage, ultimately leading to business success. Ideal for entrepreneurs, marketers, and anyone interested in product design.
Security Analysis 
The Parable Of The Pipeline 
The Laws Of Human Nature 
International Pre-Primary Mathematics Year 3 Workbook A 
Beating The Street 
Predictably Irrational
Reviews
There are no reviews yet.