Description
“Contagious” by Jonah Berger reveals the secrets behind why certain ideas and products become popular while others fade into obscurity. He identifies 6 key principles: social currency, triggers, emotion, public, practical value, and stories, that drive people to share information and create buzz. By understanding these principles, businesses and individuals can design their marketing strategies to make their messages more shareable and impactful. This engaging read for marketers, entrepreneurs, and anyone interested in harnessing the power of word of mouth to propel their ideas to success.





Story-Colours
Copywriting Secrets
The Warren Buffett Way
First Steps to Early Years (Maths) Book 3 Kindergarten
The Procrastination Equation
Don't Trust Your Guts
Think Again
Personality Isn't Permanent
The Pathless Path
Science
Social Studies
No Excuses
Tax-Free Wealth
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